What is Sustainable Tourism?
'Sustainable tourism’ is simply sustainable development achieved through tourism. Sustainable development is economic development that takes a long-term view. It balances the benefits of economic development against environmental and social costs. Just as sustainable development assumes continued economic growth, so sustainable tourism assumes continued tourism growth.
Sustainable tourism is not a marketing idea to attract new markets - it is a strategic term to describe a specific approach to the development of tourism. Sustainable tourism aims to take all impacts, positive and negative, into account. All tourism has the potential to be more sustainable.
As well as encouraging continued tourism growth, sustainable tourism will ensure that Scotland’s two key tourism assets, our natural heritage and our communities, will survive and thrive.
Sustainable tourism has the following characteristics;
Social equity and cohesion
Environmental and cultural protection